Story of Place® is a regenerative approach to sustainable community development that grows a community’s capacity to discover, share, and live out a story that’s uniquely its own:
- Stimulating a sustainable [living] economy that builds, attracts and retains uniquely appropriate industries, businesses and talent while simultaneously nourishing and being nourished by the distinctive ecological and cultural diversity of their place
- Growing community creativity and resilience through self-organizing learning networks and citizen leaders
- Reweaving the bond between nature and culture, integrating human aspirations with the evolution of natural systems to create elegant solutions grown from the uniqueness of place
- Awakening a deep sense of connection and caring to inspire collaborative change
- Creating authentic branding that lifts up what is at the core of the uniqueness, health, and vitality of a particular place and speaks to what a place can become, and how people can contribute to and benefit from that future.
- Providing a basis for community-aligned development—chartering and encouraging real estate development projects that contribute to a community’s health and unique destiny





